The Brief
Every year around 40,000 children are born stateless in the Cox’s Bazar refugee camps. Since the genocide in 2017 the Rohingya community have received every less focus in the media. We wanted to create a standout campaign that would create shares online and re-engage the public with the hopes and dreams of refugee children as risk of being forgotten.
What I Did
I created a brief and provided examples from other charities of how they had used animation. We ran a series of creative sessions with colleagues in the charity and also sourced information extensively from our program colleagues. From there we worked closely with internal colleagues and our creative agency to develop a storyboard. The film was professionally produced and we developed a series of engagement products around it.
The Results
The public engaged well with the film and it helped grow new relationships with audiences and generated awareness. It was very well received internally as well.
Testimonial:
"The experience and knowledge James has on acquisition is second to none. He has an outstanding ability to manage campaigns with fluidity, making changes during campaigns to improve performance. In his time at Christian Aid James worked across activity with budgets that varied in size and presided over a time of great acquisition growth for the charity." Adrian Adams, Head of Fundraising & Marketing at Christian Aid
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